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GCCC SCMP Exam Syllabus Topics:

Section	Weight	Objectives
Advising and Leading	23%	- Aligning communication with business objectives - Strategic counsel to executives and leadership - Coaching and advising on communication practices
Ethics and Professional Standards	10%	- Legal compliance and ethical decision-making - Professional accountability and integrity - Applying IABC Code of Ethics
Innovation and Integration	10%	- Adopting new technologies and approaches - Integrating communication across channels and functions
Reputation Management	18%	- Crisis communication and stakeholder trust - Building and protecting organizational reputation - Identifying and mitigating reputational risks
Strategy Development	19%	- Situation analysis and stakeholder mapping - Aligning communication with organizational strategy - Defining objectives, strategies and risk planning
Communication Management	20%	- Budgeting, governance and project oversight - Team leadership and resource management - Developing business cases and managing performance

GCCC Strategic Communication Management Professional Sample Questions:

Question #1

A communication department is overwhelmed with work and company leadership has delegated two additional high-priority projects that will require significant staff time. As part of a request for an increase to the budget to complete the projects, the communication manager should:

A. Suggest that current work be given to another department so communication staff could work on the new projects.
B. Indicate the volume of deliverables the department has produced during the last year to demonstrate how overworked the department is.
C. Ask for an increase that will bring resources to at least the average for other companies in a benchmarking study.
D. Demonstrate to leadership how current communication projects are prioritized according to resources and skill sets that are available.

Reveal Solution Discussion 0

Correct Answer: D 🗳️