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Facebook Certified Community Manager Sample Questions:

1. Refer to the table.
Published Type Reach Engagement Promote
02-24-2020 Link 1,400
90 post clicks
24 reactions, comments and shares
Organic
02-21-2020 Video 2,300
333 post clicks
112 reactions, comments and shares
Organic
02-20-2020 Picture 4,500
172 post clicks
243 reactions, comments and shares
Organic
A local activist runs a test with different mediums on a Facebook Page. The activist wants to improve organic results and create more awareness of human rights violations.
What information should a community manager provide to the activist?

A) The link post should be promoted with ads if the primary goal is reach
B) The link and video post garnered more awareness than the picture post
C) The picture post is the most successful if reach is more important than engagement
D) The video post should be promoted with ads if the primary goal is engagement

2. A community manager for a national chain department store has many internal stakeholders to manage, particularly across the departments of home and garden, men's fashion and women's fashion, which represent the highest sales volume.
The community manager needs to create a monthly content calendar that includes posts that represent each department.
What should the community manager do first?

A) Research competitors and replicate popular creative tactics that perform well for them
B) Review briefs from internal stakeholders outlining key messaging, details and targets
C) Review previous post results and reuse the content that performed best
D) Prioritize the content from the department that is the most polished and ready to post

3. A community for social media experts wants to encourage engagement and growth. To do this, they want to offer more unique opportunities to meet and connect online.
They would like to produce regular sessions where influencers share their expertise.
What can the community manager do to meet this goal?

A) Host a Q&A on Instagram Stories where members can submit questions to influencers
B) Share exclusive access to the influencers Page and content for members
C) Post content customized by the influencers into the group and boost the posts
D) Host live video Q&A sessions in the group where the influencers host the session

4. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Ask the members who go against group rules to explain themselves in the comments
B) Use the decline with feedback tool to remind people of the group rules they have violated
C) Create a poll in the community to ask whether new guiding principles should be introduced
D) Create and schedule content to reinforce the guiding principles of the community

5. A parenting support group of deeply connected people has started growing quickly. The leadership team receives several reports that the group is now too big and discussions frequently stray from the intended topic. To continue to develop the tight bonds the community previously cultivated and to address the concerns of long-standing members, the community manager needs to create new groups that focus on specific topics.
In which two ways can the community manager establish these topically focused groups? (Choose 2)

A) Launch a few groups, announce them in the current one and begin to create content for those new groups
B) Join similar groups to see what they are discussing and create groups related to those topic
C) Analyze the most popular posts for the last six months and create groups based on those post topics
D) Create a poll to ask members what interests them and what they want these new groups to focus on

Solutions: