CMA Certified Professional Category Manager (CPCM) : Category-Manager

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which of the following purchase behaviors best explains the category performance?
Dollars: +5%
Number of Households: +2%
Trips per Household: -2%
Units per Trip: +3%
Dollars per Unit: +2%

A. Increase in Total Baskets
B. Increase in Units per Trip
C. Increase in Number of Households
D. Increase in Dollars per Unit

Question 2

What does store clustering in category management primarily involve?

A. Focusing solely on increasing sales volume across all stores.
B. Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C. Organizing retail stores alphabetically to simplify inventory management.
D. Assigning identical product assortments to all stores regardless of location.

Question 3

What is the primary purpose of Consumer Decision Trees (CDTs) in shelf organization?

A. To determine the most popular products in a category.
B. To map the mental path shoppers take as they shop a category.
C. To reflect actual buying patterns and substitutions.
D. To predict how changes in assortment will affect sales.

Question 4

Which primary data sources are used to answer the 'How' and 'Who' questions in category management?

A. Social Media Analytics and Web Traffic Data
B. Loyalty Card Data and Household Panel Data
C. Focus Groups and In-Store Observations
D. Retail POS Data and Syndicated POS Market Data

Question 5

What does the metric 'Household Penetration' measure in market-level shopper dynamics?

A. The total revenue generated by a specific product category across all households in a market.
B. The percentage of households within a defined group or market that have purchased a specific product category within a given timeframe.
C. The proportion of a household's total spending allocated to a specific product category.
D. The average number of products purchased by each household within a specific category over a given timeframe.

Solutions: