GCCC SCMP pass test : Strategic Communication Management Professional

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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Consistently positive media coverage.
B) They understand what to say and when.
C) Confidence is enhanced.
D) Better media relationships.

2. An independent public relations consultant is working with a client who is running for office in the local city government. Before the election, the client asks the consultant if they have the consultant's vote after all of the money they paid the consultant for their work. Which of the following is the BEST response?

A) I am still reviewing the platforms of all the candidates and will make my decision based on the information I find.
B) I am not planning on voting in this election.
C) Absolutely! I believe in your platform and know you will be a great representative for our city.
D) Absolutely! You can count on my vote on election day as a thank you for giving me this work.

3. The IABC Code of Ethics serves as a guide to making consistent, responsible, ethical, and:

A) accurate graphics in all our communications.
B) procedural instructions in all our communications.
C) strategic content in all our communications.
D) legal choices in all our communications.

4. Which action is MOST important in a leader's role for effective communication with employees?

A) Ensure all communication flows through the executive leadership.
B) Provide information and feedback on individual performance only during formal reviews.
C) Make information available so employees have the essential information to do their jobs effectively.
D) Provide organization information that is approved by executive leaders.

5. Assume your staff is well-managed and is working at full capacity. Your manager briefly mentioned in passing that he wants to add a new "special project" to your unit's responsibilities. In order to build a case for additional resources, which of the following would you undertake first?

A) Obtain pricing for the new project: e.g. estimated time and other expenses it will take to complete
B) Tell your manager that it is just not possible given current priorities and resources
C) Re-assess your team's priorities
D) Seek clarification from your manager about the project parameters

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