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Salesforce Certified Marketing Cloud Account Engagement Consultant Sample Questions:

1. LenoxSoft wants to view only opportunities within a certain fiscal year on the Pipeline Dashboard using B2B Marketing Analytics.
How could this be accomplished?

A) Apply the "tag" filter on the Pipeline Dashboard using the fiscal year.
B) Create a custom dataset using only data from the fiscal year.
C) Use the 'fiscal year' filter on the Pipeline Dashboard.
D) Develop a new lens that includes only data from the fiscal year.

2. How many scheduled Engagement Programs is it possible to have

A) 5
B) 10
C) 15
D) 3

3. There is Custom Field Type in Marketing Cloud Account Engagement called Date

A) False
B) True

4. Prior to starting implementation, LenoxSoft wishes to consolidate all their data within Salesforce. They currently use three different systems, including Salesforce, to manage their customer data. All data does NOT currently reside in one system, and Lenoxsoft wants Salesforce to be the primary system for customer records.
What is the first step Lenoxsoft should take to allow Salesforce to become the primary recordholder?

A) Import and merge existing records from all systems to Salesforce
B) Add custom prospect fields to Marketing Cloud Account Engagement and map to Salesforce.
C) Add custom account fields to Marketing Cloud Account Engagement and map to Salesforce
D) Import and merge existing records from all systems to Marketing Cloud Account Engagement

5. LenoxSoft's Salesforce org uses various record types for their business units. LenoxSoft wants all new data collected in Marketing Cloud Account Engagement to quickly be created in Salesforce with a single, specific record type. Which set of actions would ensure this behavior?

A) Manually assign all prospects in Marketing Cloud Account Engagement and verify the Salesforce connector
B) Regularly export data from Marketing Cloud Account Engagement and data load file into Salesforce
C) Automatically assign all prospects in Marketing Cloud Account Engagement and review the Salesforce Connector user's permissions.
D) Create an Engagement Program in Marketing Cloud Account Engagement and verify the Salesforce connector.

Solutions: