CMA Category-Manager pass test : Certified Professional Category Manager (CPCM)

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CMA Category-Manager Exam Syllabus Topics:

CMA Certified Professional Category Manager (CPCM) Sample Questions:

Question 1

Which of the following methods is used to collect Shopper Data at the point of sale?

A. Analyzing online search queries
B. Shipping products from manufacturers
C. Tracking mobile devices in households
D. Scanning items at checkout typically tied to Household Loyalty Cards

Question 2

What is the primary purpose of Affinity Models in Category Management?

A. To identify products shoppers switch to when their first choice is unavailable.
B. To predict future sales trends based on historical data
C. To identify co-purchase patterns, such as chips and salsa.
D. To group similar stores, shoppers, or products

Question 3

Which factor primarily influences how much room is available for a retail assortment?

A. The number of SKUs in the product mix.
B. The number of shoppers that purchase the category.
C. Days of supply and case pack requirements.
D. Shopper preferences and trends.

Question 4

What does store clustering in category management primarily involve?

A. Focusing solely on increasing sales volume across all stores.
B. Grouping retail stores based on specific characteristics or attributes to manage them more efficiently.
C. Organizing retail stores alphabetically to simplify inventory management.
D. Assigning identical product assortments to all stores regardless of location.

Question 5

What does Shrink % measure in inventory management?

A. The percentage of profit generated from promotional activities.
B. The percentage of inventory sold during a specific time period.
C. The percentage of inventory lost due to theft, spoilage, damage, or administrative error.
D. The percentage of inventory replenished to maintain stock levels.

Solutions: