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Salesforce MCE-Con-201 Exam Syllabus Topics:

Section	Objectives
Tracking, Reporting, and Optimization	- Analytics and reporting 1. Campaign performance analysis 2. Email tracking metrics - Optimization practices 1. A/B testing concepts 2. Deliverability best practices
Email Marketing and Content Creation	- Personalization and dynamic content 1. AMPscript basics 2. Dynamic content rules - Email Studio capabilities 1. Content Builder assets and management 2. Email design and content building
Marketing Cloud Core Concepts	- Customer engagement fundamentals 1. Data model concepts (Contacts, Subscribers, Leads) 2. Marketing Cloud architecture overview
Automation and Journey Orchestration	- Automation Studio 1. Automation workflows 2. Data extension automation processes - Journey Builder 1. Journey configuration and entry sources 2. Decision splits and engagement steps
Data Management and Integration	- Data Extensions and Contact Builder 1. Data modeling and relationships 2. Import and extract activities - Integration concepts 1. Salesforce CRM integration 2. API integrations

Salesforce Certified Marketing Cloud Engagement Consultant Sample Questions:

Question #1

A customer is creating a re-engagement campaign. The campaign only targets subscribers who have had emails fail at send time within the last 60 days. The goal is to send an SMS to the subscribers asking them if they want to update their email address.
What should a consultant recommend to meet the criteria?

A. Use Data Extension Extract and Data Copy or Import activities from Automation Studio to inject the subscriber into a CloudPage used as an Entry Source by Journey Builder.
B. Use SQL Query and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.
C. Use SQL Query and File Transfer activities from Automation Studio to inject the subscribers into an API Event used as an Entry Source by Journey Builder.
D. Use Tracking Extract, File Transfer, and Data Copy or Import activities from Automation Studio to inject the subscribers into a data extension used as an Entry Source by Journey Builder.

Reveal Solution Discussion 0

Correct Answer: B 🗳️