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Salesforce Interaction-Studio-Accredited-Professional Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Data and Customer Profiles | - Data ingestion and identity resolution
|
| Marketing Cloud Personalization Fundamentals | - Platform overview and capabilities
|
| Measurement and Optimization | - Reporting and analytics
|
| Segmentation and Personalization | - Audience segmentation strategies
|
| Implementation and Configuration | - Setup and deployment
|
Salesforce Interaction Studio Accredited Professional Sample Questions:
Event API requests are made using what two content types (select 2)?
- A. Form URL encoded
- B. JSON
- C. XML
- D. CSV
Correct Answer: A,B 🗳️
A brand wants to view campaign performance of specific groups of users. How would they view this within the platform?
- A. Use a segment to setup a filter, then use the filter in campaign statistics
- B. Use a segment to specify certain actions, which can be set as the goal for a campaign
- C. Use a segment to set a global goal
- D. Use engagement compare functionality to see the differences in key metrics and behaviours
Correct Answer: A 🗳️
What would a marketer include in a recipe if they want the visitor affinity score when showing recommendations?
- A. Exclusion
- B. Booster
- C. Variation
- D. Ingredients
Correct Answer: B 🗳️
How quickly does interaction studio synthesize and activate date to gauge and respond to an individualae's in-the-moment intent, across channels?
- A. 30 Seconds
- B. 1 minutes
- C. 1 second
- D. 30 milliseconds
Correct Answer: D 🗳️
Abrand wants to do an ad-hoc export of a new user-defined attributes, what option would they choose?
- A. The option to include all custom fields on a segment export
- B. The option to exclude anonymous fields on a segment export
- C. The option to include built-in fields on a segment export
- D. The option to send segment date to Marketing Cloud
Correct Answer: A 🗳️
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