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IBM C2080-470 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Troubleshooting and Performance Tuning | 13% | - Maintenance utilities - Performance optimization - Log analysis and error resolution |
| Topic 2: Configuration and Customization | 30% | - Data source and audience level setup - Macros, variables, derived fields and triggers - Security and permission management - System configuration and settings |
| Topic 3: Installation and Upgrade | 13% | - Install Marketing Platform and Campaign - Distributed environment deployment - Upgrade procedures and migration |
| Topic 4: Functionality and Flowchart Development | 31% | - Campaign execution and reporting - Offer management and contact history - Scheduling and automation - Flowchart creation and process boxes |
| Topic 5: Architecture | 13% | - Hardware and software requirements - Unica Campaign components and architecture - Database and data structure design |
IBM Unica Campaign V8.5 Sample Questions:
A user needs to output data from a Unica Campaign flowchart and does not need to utilize the data within the flowchart. This can be done by creating and outputting the data to a:
- A. base record table.
- B. general table.
- C. dimension table.
- D. fact table.
Correct Answer: B 🗳️
A user would like to create a 10% holdout control group from a Cell which contains 1000 Audience IDs. Which Unica Campaign flowchart process box is the BEST way to accomplish this?
- A. Snapshot process
- B. Sample process
- C. Segment process
- D. Merge process
Correct Answer: B 🗳️
In a Unica Campaign Flowchart, a customer database table (see below) is mapped in a Select process box. There is a requirement to output the following fields: CustomerID, and an Age group which would have the values "YOUNG" for customers whose age is less than 40 and "OLD" for customers whose age is greater than 40. This column will be consumed by another downstream process in the flowchart.
Ideally, which steps should be executed to get the task done?
- A. Alter the table to add the required column and map the table again in the flowchart.
- B. Create a Derived field with the Persistent option processing the required logic and use it for further processing in the flowchart.
- C. Create a derived field in the Select process using the required logic and use it for further processing in the flowchart.
- D. Create a custom macro with the required logic and use it in User variables for further processing in the flowchart.
Correct Answer: B 🗳️
A user wants to map a new table into a flowchart which only has one base table. This new table does not have a common field with the base table. What is the easiest way to map this new table into the flowchart?
- A. Map the new table in at a new audience and then use the audience process in a flowchart to switch to the correct audience key.
- B. Map this new table as a dimension table to another dimension table (already mapped to the base table), that share a common field.
- C. Have the database administrator add a column to the new table which is common to the base table.
- D. Have the database administrator create a view which is an amalgamation of the base table and the new table.
Correct Answer: B 🗳️
A user is designing a Campaign flowchart. The user wants to retrieve and use a derived field which was saved in a previous Campaign. Which of the steps below is correct to achieve this task?
- A. Search the previous Campaign and copy the required derived field expression.
- B. Retrieve the expression from the Stored Derived fields directory from the Options menu.
- C. Retrieve the expression from the Stored Derived fields directory in a Select process box.
- D. The user cannot retrieve derived field expressions saved in other Campaigns.
Correct Answer: C 🗳️
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