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Facebook Certified media buying professional Sample Questions:

1. Your client has multiple locations for his/her business in 5 countries.
They want to have localized content for each country, as all 5 countries speak different languages.
What solution do you give to your client?
Choose only ONE best answer.

A) You set up multiple Fan Pages for each country.
B) You build one Fan Page and then go to Facebook and create multiple locations.
C) You can't set up multiple Fan Pages into one account on Facebook currently.
D) You set up a Global Page for international presence and then create a location for each country.

2. Your client is running a marketing campaign both on TV, Facebook, and Instagram.
They plan to run a campaign for 3 months and spend $50,000 online, plus $100,000 on TV placement ads.
Your client wants you to propose a method to better measure the reach of the campaign to a specific audience.
They also want delivery recommendations to optimize the impact that the campaign is having.
What is the best measurement solution for this?
Choose only ONE best answer.

A) Nielsen DAR
B) Audience Insights
C) Millward Brown Brand Lift
D) Nielsen Brand Lift
E) Nielsen TAR

3. You are running a reach campaign for your client, and they would like to compare costs with running marketing campaigns in traditional channels vs. running campaigns within Facebook ads.
What kind of bidding should you configure when launching the campaigns, and what should you look for Facebook to optimize your campaigns for?
Choose only ONE best answer.

A) You should bid for CPM and measure conversions.
B) You should bid for conversions and measure impressions.
C) You should bid for impressions and measure impressions.
D) You should bid for clicks and measure impressions.
E) You should bid for installs and measure impressions.

4. An apparel brand is working with you as a buyer for their new product line launch.
They would like to reach an audience of 350,000 moms in 3 different cities. They've requested for you to optimize the campaign to maximize your budget based on CPM.
Your campaign has been running for 2 weeks with the following characteristics:
You have one campaign with reach objective
The campaign is running on Facebook and Instagram
CPM costs have been above what you expected
Your campaign is running a frequency of 1.3
What change do you make in order to lower CPM costs?
Choose only ONE best answer.

A) You delete Facebook placement
B) You add another audience
C) You include Audience Network as an additional placement
D) There is nothing you can do to improve CPM costs
E) You change the objective to engagement
F) You delete Instagram from your placement

5. You are planning the launch of the new mobile app for PhotoSnap.
Your client would like to move current website users to the mobile app and also reach new users.
Which audiences should you use for the mobile app launch?
Select the three that best apply.
Choose ALL answers that apply.

A) You should build an audience based on your client's Fan Page; fans that have engaged with content in the past 90 days.
B) You should build a similar audience based the client's current customer base.
C) You should build custom audiences based on the customer database of people who have purchased in the past 365 days.
D) You should do interest demographics and launch the campaign.

Solutions: