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Oracle 1Z0-1032-21 Exam Syllabus Topics:
| Section | Objectives |
|---|---|
| Topic 1: Initial Configuration & Deliverability | - Set global account and deliverability settings - Configure domain branding and delegation - Manage bounce processing, spam feedback loops - Perform IP warm-up and ramp-up |
| Topic 2: Responsys Data Model | - Describe Responsys data model - Manage contact lists, supplemental tables, profile extension tables - Create filters, segment groups, seed groups |
| Topic 3: Campaigns and Forms | - Build and manage web/mobile forms - Configure conversion and tracking - Create and deploy marketing campaigns |
| Topic 4: Integration: Interact Connect | - Describe Data Gateway setup - Manage data synchronization - Configure Interact Connect integration |
| Topic 5: Reporting and Analytics | - Access standard reports and dashboards - Analyze campaign performance metrics - Create custom reports |
| Topic 6: Creating and Managing Content | - Build responsive email and mobile content - Implement personalization with RPL - Use assets and templates |
| Topic 7: Responsys Personalization Language (RPL) | - Write basic RPL expressions - Debug RPL syntax and logic - Implement dynamic content |
| Topic 8: Multi-Channel Campaigns | - Manage cross-channel consistency - Configure subscription management - Set up email, SMS, and push campaigns |
| Topic 9: Programs | - Configure triggers, rules, and actions - Design multi-step automation programs - Monitor and optimize program performance |
| Topic 10: Account Administration | - Monitor account usage and health - Manage user roles and permissions - Configure security and compliance settings |
Oracle Responsys Marketing Platform 2021 Implementation Essentials Sample Questions:
1. You uploaded into the Responsys Content Library an HTML document and three subdocuments personalized with the member level of the subscriber. When you validate the campaign, you get this error: "Email Message preview failed because of template execution runtime error, detailed error: property MEMBER_LEVEL for datasource CONTACTS is not defined in the datasources." How should you correct this error?
A) Open each HTML document in the package and declare the MEMBER_LEVEL field by using the RPL directive<#field> in every document. Then reupload the documents into the Content Library.
B) The HTML coder didn't include the <#data> directiveand declare the CONTACTS data source in each document. Enter this into each document, and the error should now be resolved.
C) The MEMBER_LEVEL field is a Responsys reserved word and cannot be used for personalization.
D) You did not select the MEMBER_LEVEL column from the CONTACTS database. In the Datasources Section in the Campaign workbook, select the MEMBER_LEVEL field and make sure the aliasmatches what is in the HTML code. Responsys will now be able to insert values for that column at run time.
2. You are creating an email campaign and you have a spreadsheet of contact email addresses and profile data that the campaign should be sent to for testing purposes.
How should you input this information into Responsys?
A) Using Connect, create a Seed Group import job. The spreadsheet will need to be converted to a comma-delimited file before importing it.
B) In the Campaign workbook, select the Proofing Import Wizard button. Import the spreadsheet and ensure that it is convertedto a comma-delimited file before importing it.
C) In the Manage List screen, ensure the list for the campaign is selected and then select the Seed Groups tab. Create a Seed Group list with the contact information from the spreadsheet.
D) Using Program, create a Proof List import job. The spreadsheet will need to be converted to a comma-delimited le to import.
3. You are planningan integration of Salesforce.com and Responsys. You navigate to the Account Administration screen to configure the access to Salesforce.com, but the configuration options are not available.
What is the reason for this?
A) You need to create a new user specifically for Responsys from within the Salesforce.com application.
B) You need to work with Salesforce.com technical resources to configure the gateway to Responsys from within the Salesforce.com application.
C) You must first create a new Salesforce Connect job to enable the automated data feed between the Salesforce.com and Responsys contacts lists.
D) Responsys Customer Support must first enable the Salesforce integration functionality before the Account Administrator can configure the access between Salesforce.com and Responsys.
4. What must you create in order for Responsys to be able to track clicks on links in a campaign?
A) Link Hashmap
B) Insight Link Hashmap
C) Link Table
D) Insight Link Report
E) Link List
5. Where should you place the file that you want to import when configuring the Connect job that imports profile list data that must be merged into Responsys?
A) The file to be imported should be located in the Connect data warehouse in Responsys.
B) The file to be imported should be located on anycloud server.
C) The file to be imported should be on the SFTP server dedicated for Responsys.
D) The file to be imported should be located on your hard drive.
Solutions:
| Question # 1 Answer: D | Question # 2 Answer: A | Question # 3 Answer: D | Question # 4 Answer: C | Question # 5 Answer: A |




